Eye movement tracking with regular camera on laptop or desktop PC , no specialized hardware required. A sample app shows real-time gaze tracking and heatmap generation for research of single and multiple subjects. SentiGaze is simple to use, as the technology is designed to work with regular cameras found on laptops, or off-the-shelf webcams, and requires no specific hardware like specialized gaze-tracking cameras or fixing person's head in a rigid position. Proprietary algorithms are used to detect subject's eyes on the captured video and track their movement. No physical contact required at any stage of gaze tracking.